British Airways

Role: ART DIRECTOR
Collaborated closely with Information and Functional Architects. Design and development: visual and information design; content organization; design and building of navigation and interface.

Agency: IXL

Project Description:
Redesign of ba.com, focused on providing an enhanced customer experience with improved methods for the business to manage and exploit its content while enhancing usability through intuitive design and information architecture. The project requirements included the creation of a clear, intuitive user experience with multiple modes of interaction. This new User Experience would establish the framework for the use of personalization across the site.