My Content Anywhere

Role: Creative Director

Agency: Rubus

Project Description:
As part of a six month residency in the Rubus Innovation Centre (research and development), I designed the marketing campaign for My Content Anywhere, the initial product release by the Rubus Innovation Centre's development team. My Content Anywhere, as its name suggests, takes a content feed (either aggregated or single), allows users to personalize the data and then delivers it automatically to multiple devices. I was also involved in Innovation Centre projects for WAP, multi-channel content delivery, cell broadcast and bluetooth technologies.

This Flash multimedia piece was designed as a self-playing introduction to the sales team's pitch presentations. It was used to capture the attention of the audience and to set the tone for the somewhat technically challenging information to be delivered by the team. It was also distributed as part of a public relations package to potential clients. I created this entirely from its initial concept, through to completion. The process included detailed storyboards which were created in close consultation with the technical team responsible for the products design.

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